Organic traffic refers to people who find your business online via organic/online searches. To explain this in simple terms, it is the traffic you get from search engines for free, excluding the cost of creating, optimizing, and publishing content. Even though it can help a business create a stable footing in the competitive market, many people do not truly understand how exactly it works and how to do it. In this article, we will clear the confusion away by discussing what is organic traffic and the best practices to improve it.
Understanding What Is Organic Traffic In SEO?
A user who is able to find your website from unpaid search results falls under the category of organic traffic. You can think of it as audiences finding your content naturally when they are searching for information, a service, or a product. While the definition of what is organic traffic in SEO can be rather simple, driving it, however, can be a totally different story. This is because organic traffic can be generated by crafting engaging and high-quality content with relevant keywords.
Also, you might have noticed “sponsored” or “ad” on top of search results on some websites, but users who click on it are not counted in the organic traffic. This is because these results are of paid marketing methods and count the users in paid traffic.
For a detailed look at SEO, make sure to check out our article on Top 10 Reasons Why Your Business Needs SEO
How To Drive Organic Traffic To Your Website?
The question of how to drive organic traffic to your website is much more common than you might think. This is because there are a multitude of challenges, such as constant updates in algorithms, high difficulty keywords, and, not to mention, the highly competitive market. However, overcoming these challenges is not an impossible task. Once you have a proper understanding of organic traffic, you can follow the practices listed below to improve it.
1. Address The Technical Issues
In order to attract traffic organically, you will need to ensure that the crawler of search engines is able to crawl, index, and rank your pages in the top results, specifically in the top three. However, this cannot happen if there are technical issues in the way. Therefore, you will first need to address these issues on your website. For this purpose, you can start by creating an audit of your website and checking the areas of concern and fixing them. Below, we have listed some key technical improvements that you can follow to improve the organic ranking of your website.
- Optimize the loading speed of your pages.
- Lower the size of images by compressing them.
- Fix any and all broken links in your website.
- Make sure that your website has an optimal experience for mobile users.
- Use an SSL certificate.
- Add XML sitemap.
- Ensure that your website has a clean and proper structure.
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2. Conduct Thorough Keyword Research
Keywords are the foundation for driving organic traffic. In order to find the right keywords for your business, you will need to focus on multiple factors, such as:
- Identify high-intent keywords
- Focus on low-competition + high-volume keywords
- Use long-tail keywords for easier ranking
- Analyze competitor keywords
In addition to this, you will also need to understand the intent behind each keyword. Understanding the intent of the keyword will help you figure out what kind of audience will be visiting your website. The intents of keywords are categorized into four different segments, which we have explained below.
Informational Intent: This category of keyword includes users who are simply searching for information or answer to a specific question. A common example of this can be “What is organic traffic?”
Navigational Intent: Users who are looking for a specific website, product, or service will search for such keywords. These users may be searching for ServicEnsure contact us”.
Commercial Intent: A keyword with this intent may include a user who is looking for reviews or comparisons before purchasing a product. Their search phrase may be “SEO vs PPC—Which is better?”
Transactional Intent: Users in this category are ready to take an action, which can be buying, booking, subscribing, etc. “Best SEO services in Gurgaon” is a common example of a keyword with transactional intent.
3. Optimize For SEO
SEO, Search Engine Optimization, is a mandatory step for driving organic traffic to your website. This practice can help your website rank at the top of search results on relevant keywords. As a result, SEO helps to target the right group of audience that are likely to engage with your business. Although it is a necessary practice, businesses that do not truly understand how to drive organic traffic often replace it with paid methods. We have listed the key practices of SEO optimization below, which you can follow to improve your organic traffic.
- Use keywords in titles & headings.
- Write SEO-friendly URLs.
- Add meta title & description.
- Use internal linking.
- Add alt text in images.
- Improve readability & structure.
While paid methods, such as PPC ads, can provide optimal results, they are only temporary. SEO, on the other hand, can help you build a stable foundation for long-term growth by attracting the audience organically. Practices for SEO optimization involve multiple factors, such as crafting meta titles and descriptions, that reflect the keywords.
4. Build Backlinks
Backlinks refer to creating links with other websites that point towards your business. As a result of creating these links, you will be able to build credibility for your website, which will assist in improving overall rankings. Moreover, an improved ranking will provide a significant contribution in driving a higher amount of traffic organically. The higher your website ranking, the more likely the audience will be to engage with your business.
5. Spy On Your Competitors
Another fantastic way of improving organic traffic to your website is by spying on your competitors. By analyzing what they are doing to drive organic search traffic, you will be able to craft a strategy that can help attract more users. Furthermore, this will also encourage the audience to engage with your business rather than your competitors. By doing so, you will not only be able to promote your understanding on what is organic traffic but will also be able to drive a higher amount of it.
6. Craft & Publish High-Quality Content
The quality of your content is going to play a central role when it comes to improving traffic organically. To ensure the quality of content, there will be multiple factors you will need to check, such as its optimization for SEO and keyword density. In addition to this, you will also need to make sure that the content is following the search engine guidelines and is meeting E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) standards. Publishing high-quality content can help you with the following factors.
- Rank for more keywords.
- Build authority in the online market.
- Increase the likelihood of returning users.
- Elevate the visibility of your business.
Moreover, as over 6 million blogs are posted daily, you will also need to ensure that your content is engaging and helpful. Therefore, we recommend that you aim for publishing 8-12 high-quality blogs per month. Doing so can help attract the right audience and even guide them through the market funnel.
The Benefits of Organic Traffic
Now that you have a clear understanding of what is organic traffic, let us take a look at the key benefits it offers.
Cost-Effective: As organic traffic is free of cost, it does not require a direct investment for either clicks or impressions. However, investing in an SEO agency in Gurgaon can help you attract visitors without running ongoing advertisements.
Sustainable: Although organic traffic is unlikely to be increased drastically in a fortnight, it can provide long-term sustainability and benefits that build over time.
Build Authority: Achieving rankings in the top organic results can help you establish your business as reliable. This can result in signaling to the search engine as well as your targeted audience that you are a trusted expert in your niche.
Quality Leads: Visitors that come organically to your website are often those that are truly interested in your offerings. Therefore, you will be able to improve the quality of your leads by driving a higher amount of organic traffic.
Foster Trust: While paid advertising can provide instant results, it can not help to build trust in the audience. Organic results, on the other hand, are much more trusted by the user.
Common Reasons Why Your Organic Traffic Is Not Increasing
The process of increasing organic traffic can be only time-consuming, but there are also a number of challenges that can prevent you from driving organic traffic. Below, we have listed the common challenges along with their solutions.
1. Indexing Problems
If your pages are not indexed, then the search engine will not display them. As a result, the audience will not be able to find your pages. There can be several reasons why search engines may not index your content, and some of those reasons are:
- Your sitemap might be missing, outdated, or placed improperly.
- Some of your important pages might be inaccessible due to broken links or server errors.
- You may have placed a robots.txt file that disallows search engines from crawling your pages, thus preventing them from being indexed.
In order to address these issues, you can make use of web analytics services, like Google Search Console. This tool can help you check why your pages are not being indexed. By thoroughly analyzing the reasons, you can implement the necessary changes and submit them again for indexing.
2. Technical SEO Issues
Problems related to the technical SEO side of your website can hinder the crawling and indexing process of search engines. This can result in lowering your search engine rankings and making it difficult for the audience to locate your pages. Common challenges of technical SEO may include:
- Broken Links, whether internal or external, can signal search engines that your website may be outdated or unreliable.
- A poor site structure is one of the most common technical SEO problems and can make it difficult for search engines to discover and index your pages.
- If your website has a slow loading speed, then the users are unlikely to browse it, and search engines will also rank your site lower on SERPs.
Even if you publish high-quality content, technical SEO errors can make your website go unnoticed. In order to address this, you will need to prioritize your website speed, mobile-responsiveness, and user friendliness, and resolve errors such as broken links and duplicate content.
3. Algorithm Updates
The algorithms of search engines are updated constantly to improve search results. While these updates are often to rank relevant content according to the keyword searched, they may cause a sudden drop in your organic traffic if your website is:
- Violating the guidelines of search engines.
- Failing to keep up with the new ranking factors, such as user experience, mobile optimization, or content relevancy.
- Penalized for security breaches or spammy practices.
The easiest method to prevent algorithm updates from impacting your organic traffic is to timely update websites as per the updates. In order to get notification of algorithm updates, we recommend that you subscribe to a reliable search engine’s news site.
The Best Tools To Improve Organic Traffic
The process of improving organic traffic can be time-consuming, and doing all the tasks by hand is simply not an ideal choice. Instead, you can make use of the tools we have listed below to boost organic growth:
Semrush: It is an advanced keyword research tool and also provides excellent features for competitor analysis and backlink tracking.
Google Analytics: A free tool that provides highly valuable insights into multiple areas, such as your website traffic, audience behavior, and performance.
Google Search Console: A reliable tool to monitor your website’s presence in Google’s search results and identify indexing issues.
Yoast SEO: It is a WordPress plugin that you can use to ensure that your content is optimized for SEO.
Moz: The tool can be installed as a Google extension and can provide crucial insights on competitors and site auditing.
Drive Organic Traffic To Your Website
With this article, we hope we are able to help you understand what is organic traffic and how you can improve it. The biggest advantage of organic traffic is that it is cost-effective, and with a well-executed strategy, you can ensure a steady flow of traffic for years to come. As a result, you will be able to secure a position in the top results of search engines with relevant keywords. Remember, driving online traffic will take time and effort, but the long-term benefits it provides are worth the investment.
FAQs
Is organic traffic and paid traffic the same?
No, they are not the same, even though both can contribute significantly to improving the overall traffic of a website. Organic traffic comes from unpaid search engine results, whereas paid traffic is generated from ads you pay for.
Is organic traffic good?
Yes, organic traffic is good as it is not only cost-effective but can help build long-term authority as well as trust for a website.
Is organic traffic better than paid traffic?
Neither traffic type is “better”. Both organic and paid traffic have their own benefits. Organic traffic is cost-effective and sustainable over time, but paid traffic can bring quick results. Businesses often use a combination of them for the best results.
How will people find my website organically?
They can find your website organically by searching for keywords that are related to your content, service, or products. If your website has a high search engine ranking, then your audience will be able to locate it.
How to increase organic traffic easily?
The question of how to increase organic traffic easily is fairly common, and in order to do this, you will need to publish high-quality content with relevant keywords and make your website SEO optimized.
Ved is a skilled Digital Marketing Expert known for building data-driven strategies that boost brand visibility and lead generation. With hands-on experience in SEO, PPC, and content marketing, he helps businesses scale their online presence and achieve measurable growth. His analytical approach and constant learning mindset make him a go-to expert for modern marketing challenges.
